Safety Campaign
Design

A campaign to promote industrial safety practices with clear visuals, together with a recognisable identity and motto


 
 
 
Project: SHE Reimagined
Client: European Metal Recycling Ltd.
When: November 2019 - January 2021

When a new Director of SHE joined EMR, he was keen to impart his knowledge and experience through a campaign with the title "SHE Perfect Day" and motto "Make today a SHE Perfect Day", based on the idea of a perfect day being one without injuries, motor vehicle accidents or harm to the environment.

Using EMR's new brand guidelines, I designed the campaign idents, pictograms and printed materials, which were distributed across EMR's 60+ yards in the United Kingdom.

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SHE Perfect Day A2-size poster
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Using the typeface Qanelas Soft in all caps, together with the primary and secondary colours from the brand palette, made printed material colourful, but very legible.

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SHE Life Rules A5-size flyers (x8)
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SHE Life Rules A5-size flyers (x8)

Get in touch

For more information about Contains Graphic Images (Dan Yuen), hit the button in the top right.

If you would like to get in touch to discuss a project you have in mind, please contact me through LinkedIn or email info@containsgraphicimages.com