A campaign to promote industrial safety practices with clear visuals, together with a recognisable identity and motto
Client: European Metal Recycling Ltd.
When: November 2019 - January 2021
When a new Director of SHE joined EMR, he was keen to impart his knowledge and experience through a campaign with the title "SHE Perfect Day" and motto "Make today a SHE Perfect Day", based on the idea of a perfect day being one without injuries, motor vehicle accidents or harm to the environment.
Using EMR's new brand guidelines, I designed the campaign idents, pictograms and printed materials, which were distributed across EMR's 60+ yards in the United Kingdom.
Using the typeface Qanelas Soft in all caps, together with the primary and secondary colours from the brand palette, made printed material colourful, but very legible.