Booklet
Design

A small and portable but focused booklet encouraging people to be aware of their and others' mental health if in crisis, including how and where to seek help


 
 
 
Project: Promoting Mental Health Awareness
Client: European Metal Recycling Ltd.
When: February - March 2021

With an initiative to reduce suffering amongst its employees, EMR commissioned me to write and design a booklet promoting mental health awareness in early 2021.

Unfortunately, I've suffered from depressive episodes in the past, so this project was very close to my heart and I was keen to help if able.

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Booklet front cover, featuring 20 x EMR-brand circular shapes, five of which in the colour yellow to represent the statistic of one in four people being affected by mental health issues in the UK

Using information I'd gathered from sources such as Samaritans and Mind, and drawing from personal experience in receiving Cognitive Behavioral Therapy (CBT), I wrote the copy and used the circular shapes from EMR's new brand guidelines to represent those who do and do not suffer from mental health issues.

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The yellow circular shape represents you
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A contrasting colour double-page spread helps to divide the content and place emphasis on seeking help if needed
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The blue circular shape represents you in this case and the yellow circular shape represents them
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As you attempt to help them, the circular shapes start to come together
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You helping them sees the circular shapes joined together, mirroring the concept on the booklet's front cover

After a number of additions to the booklet's scope requested by the client and with me being asked to focus on another priority commission for EMR, the booklet was completed by their in-house designer and has been well received.

I hope that it's helped to educate people on the importance of taking mental health issues seriously and reduce the stigma in the workplace and wider society.

Get in touch

For more information about Contains Graphic Images (Dan Yuen), hit the button in the top right.

If you would like to get in touch to discuss a project you have in mind, please contact me through LinkedIn or email info@containsgraphicimages.com