Poster Campaign
Design

A set of four posters promoting best practice when dealing with the prevention of fire in a hazardous, potentially flammable environment


 
 
 
Project: Fire Safety and Prevention
Client: European Metal Recycling Ltd.
When: August 2017

After a series of fires at EMR's scrap yards, culminating with an especially ferocious blaze at its Liverpool Alexandra Docks site in early 2017, I was asked to help tackle the problem (alongside other initiatives by the Health & Safety Department) by designing a four poster campaign.

...
Fire Safety and Prevention - Poster No.1
...
Fire Safety and Prevention - Poster No.2

Using stock photography, layering and introducing additional colours to the then limited colour palette, the posters were designed to a specific theme to attract attention and stand out.

I wrote the headlines on all four variants and made small adjustments to the copy; whilst the supplied content was universally agreed, the H&S Team were unsure how to write something memorable and engaging.

...
Fire Safety and Prevention - Poster No.3
...
Fire Safety and Prevention - Poster No.4
...
Fire Safety and Prevention - Posters No.1 and 2

Using stock photography, layering and introducing additional colours to the then limited colour palette, the posters were designed to a specific theme to attract attention and stand out.

I wrote the headlines on all four variants and made small adjustments to the copy; whilst the supplied content was universally agreed, the H&S Team were unsure how to write something memorable and engaging.

...
Fire Safety and Prevention - Posters No.3 and 4

Scrap yard fires still happen occasionally, which is inherent to the industry due to the nature of its business, but thankfully there have been far fewer incidents at EMR in recent years. I hope that the posters (still on display) played a part in raising awareness and contributed to safer working practices to reduce their occurrence.

Get in touch

For more information about Contains Graphic Images (Dan Yuen), hit the button in the top right.

If you would like to get in touch to discuss a project you have in mind, please contact me through LinkedIn or email info@containsgraphicimages.com