Making sense of where to go, and where to go safely, in a potentially dangerous industrial environment
Client: European Metal Recycling Ltd.
When: July 2016 - April 2018
Scrap yards can be intimidating places to visit, especially for the wider general public who don't tend to frequent them very often. EMR was keen to shed this perceived image of a stereotypical scrap metal merchant, so I was asked to develop a welcoming, friendly signage and wayfinding system in mid-2016.
By December of that year, we had successfully installed new signage at EMR's Darlaston site in the West Midlands, with expert manufacture and assistance from National Signs.
Over the course of 18 months, I designed 900+ custom signs for over 65 yards in the UK and a few in the US (custom because all of the company's yards are different, not following a standard template as you might see with a franchise business).
I also developed a signage catalogue featuring typical signs suitable for each location, which helped with the rollout and made the process simple for future applications.
The designs were based on brand guidelines I'd developed when I first started working for the company in late 2014, featuring the typeface DIN and the basic colour scheme of majority blue and green, with triangular and circular shapes to represent mountains of ferrous and non-ferrous scrap metal.