Poster Campaign
Design

Reminding road users, especially those who drive Heavy Goods Vehicles, of some important highway rules


 
 
 
Project: Be Safe Behind the Wheel
Client: European Metal Recycling Ltd.
When: April 2017

In early 2017, the Health & Safety Department (SHEQ) at EMR wanted to promote better driving practices amongst its drivers of HGVs and other road-going company vehicles. To address this, a three poster campaign was devised, focusing on speed awareness, seat belt use and mobile phone usage.

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Be Safe Behind the Wheel - Poster No.1
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Be Safe Behind the Wheel - Poster No.2
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Be Safe Behind the Wheel - Poster No.3
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Be Safe Behind the Wheel - Posters No.1, 2 and 3

Designed entirely in Illustrator, with cues from a variety of sources including the photo of a seat belt in my trusty old 120d, the posters were displayed in the transport offices of the company's scrap yards around the UK and made to stand out amongst the crowd of notices pinned to every surface.

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