Brand and
Identity Design

Updating the identity for this group of sports fans turned sports social media experts gave them more flexibility for future growth


 
 
 
Project: Checkd Logo (Group, Media and Dev)
Client: Checkd Group Ltd.
When: July 2019

The team at Checkd Group wanted an update to their identity, as they'd started life trading as Checkd Media and wanted more flexibility to better represent their setup and ambitions for the future.

Under the banner of 'Group' (the parent company), they wanted to present their two main focus areas, Media and Dev (their in-house development team) with different text indicators and colour schemes.

...
Checkd Group (Parent)
...
Checkd Media
...
Checkd Dev
... Checkd Group (Parent)
... Checkd Media
... Checkd Dev

The typeface Mont was chosen and custom kerning was applied to maintain balance throughout. The tick mark sits nicely as part of the letter 'K' and was split to reinforce the visual recognition whilst giving the identity a uniqueness, which could be (and has been) used alone in other applications.

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